Running a fashion brand solo is both exhilarating and exhausting—here’s what it really looks like behind the scenes:
The highs? Seeing my designs come to life and hearing from customers who love them—it makes all the hard work worth it! But being a one-woman show means wearing all the hats: designer, marketer, accountant—you name it. Decision fatigue is real when every choice falls on your shoulders.
To stay sane, I’ve learned to celebrate small wins (like hitting milestones or solving tricky problems) and lean on a network of fellow entrepreneurs for support.
It’s not easy doing this alone, but every step brings me closer to building something I’m truly proud of.
Find out more about the behind the scenes and challenges on our founder Sandra's Tiktok account.