Leaving consulting wasn’t an easy decision, but it was the best one I’ve ever made. For years, I worked as a consultant, helping companies optimize their processes and implement software systems. While stable and rewarding in some ways, I couldn’t shake the feeling that something was missing: creativity.
Fashion has always been my passion—I even dreamed of becoming a tailor as a child. But consulting felt like the “safe” choice. Over time, I realized that I wasn’t fulfilled. The lack of personal connection and creative freedom in my work left me yearning for more.
Starting my own fashion brand allowed me to combine my love for design with my desire to create something meaningful. My mission is simple: empower women to feel confident and stylish in their professional lives through business wear that blends sophistication with personality.
Every step has been a challenge, but every challenge has brought me closer to building a brand that truly reflects who I am.
Learn about VARYD's Vision and Mission in the ABOUT VARYD section. If you want more behind the scenes of the journey, follow us on our VARYD instagram or our founder's Tiktok.