When I first started my brand, I envisioned creating summer wear—light, breezy pieces perfect for tropical getaways. But as I developed my designs, something didn’t feel right.
Summer wear didn’t align with who I am or the women I wanted to serve. My own wardrobe is full of tailored blazers and chic business pieces that help me feel confident in professional settings. That’s when I thought: why not create business wear with personality?
Women deserve workwear that’s stylish, comfortable, and uniquely theirs—and that’s exactly what my brand delivers. Transitioning from summer wear to business attire wasn’t just about finding my niche; it was about staying true to myself and the women my brand serves.
Our founder shares constant behind the scenes, experience and learnings on VARYD's instagram account and her Tiktok.